There isn't any point of a product to exist if there isn't any consumer for it. The consumers are the ultimate last domino of logistics. If that domino falls backwards, it can destroy companies. In a world which seems to be running on autopilot, logistics companies work behind the façade to connect economies and people all around the globe.
A manufacturer gets raw materials, a distributor gets products from the manufacturer, a retailer gets goods from the distributor, a consumer get it from a retailer, and this creates demand. All of them are connected via logistics. Without logistics, a manufacturer won't even get raw materials to begin with. The autopilot is the logistics and supply chain which keeps the world running. And customer satisfaction is of the highest priority. Without demand, even the supply chain can't save industries.
Logistics is the key to keep the world running and a brand's consumer loyalty alive. The chain from an e-commerce retailer to consumer looks like this:
E-retailer X ⇒ Logistics and supply chain ⇒ Consumer Y.
Every disaster that could happen from moving a commodity from point X to Y could damage consumer loyalty. And that is why retailers take logistics seriously .
It is observed that about half the people who stopped from a company is due to negative delivery experience. About 45% of customers leave the shopping cart after not seeing a satisfactory delivery option. Almost half the business goes away only because of choosing a bad logistics partner. Online shopping wouldn't even be a concept conceivable without delivery. And a concept that thrives on delivery, it's quality depends on delivery quality too.
WLA logistics and consultancy is that link in your business chain that can prevent those customers from leaving. Our services help with every step of the way. The burden of brand loyalty ultimately lies on logisticians. Thus devising and maintaining a sustainable omnichannel solution for delivery is important.
We at Parcelit(WLA) do this by decentralising the system and with our fulfilment centre. Our fulfilment centres give you an opportunity of maintaining your efficient presence in a region where your traditional delivery solutions might not even reach in time. We give you a seamless logistics experience with the future scalability at the most competitive pricing.